How can we help strengthen your business?

How can we help strengthen your business?

Business Growth: Learning from 2022 for a Strong 2023

If you’re focused on business growth in 2023, conducting a serious review of 2022 with an experienced advisor will provide valuable insights for this year’s goal-setting and business strategy. What will you do differently this year to enable your business to thrive and grow? #BusinessStrategy #businessGrowth

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To set clear direction towards business growth, you will need to continue your winning habit of learning from the past as well as planning ahead. The beginning of a new calendar year is the perfect time to review the year just finished and reflect on what worked, what didn’t, what you’d like to change and new things you’d like to implement. Last year, there were inescapable impacts on businesses, with many South African businesses thriving, many others faltering, and many still just barely managing.

How did you do in terms of business growth in 2022?

Take the time to review the year and acknowledge all that has happened, good, bad or indifferent. Examining the year with an objective perspective can provide valuable insights to prepare for the next business year. Planning and goal setting will help provide a focus for your business efforts.

Review 2022 to uncover opportunities for business growth in 2023.

The best way to review the last year is to think about your business year in a holistic sense. Prompt your thinking by asking yourself some questions the answers to which will generate ideas and uncover areas of opportunity.

This is an important thought exercise, one that deserves and demands your time and attention. Rushing through this process may limit your ability to see where the business faltered and might have done better, or to learn from your successes. Once you are satisfied with the outcome of your review, you can then frame your strategy for the next year and get on track to achieve business growth.

  • What were the key accomplishments of the business in the past year?
  • What were the most significant challenges the business faced and how were they addressed?
  • Did the business meet its financial goals? If not, what were the reasons for any shortfalls?
  • How did the business perform compared to competitors?
  • What changes did the business make to its products or services in the past year?
  • Did the business expand into any new markets or launch any new products or services?
  • How did the business’s customer base change over the past year?
  • Did the business improve its operations or make any changes to increase efficiency?
  • How did the business invest in its employees and their development over the past year?
  • What lessons were learned from the past year that can be applied going forward?

Here are some actions you can take as you : pursue business growth journey:

1. Setting clear, measurable goals for the new year.
These goals might include targets for revenue, profit, market share, or other metrics that are important to your business.

3. Examining your sales and marketing efforts.
Are you reaching the right customers with the right message? If not, consider adjusting your approach to better target your audience.

4. Looking for new growth opportunities.
This might involve expanding into new markets, launching new products or services, or partnering with other businesses.

5. Investing in your employees.
Providing training, development opportunities, and a positive work environment can help you attract and retain top talent, which is essential for business growth.

6. Reviewing and streamlining your operations.
Are there ways you can increase efficiency or reduce costs? By streamlining your operations, you can improve your bottom line and free up resources to invest in growth.

7. Keeping up with industry trends and adapting to changes in the market.
Stay informed about what's happening in your industry and be willing to adapt and change as needed to stay competitive.

These actions will give you a well-round scope within which to set the tone of your business growth plan, as well as afford you various ways to measure your success. Talk to us and we’ll help you with a sound and achievable plan to grow your business in 2023. You may email us at or call 011 025 1446 (Johannesburg) and 021 003 8000 (Cape Town).

Insight by:

Aziz Ndara

Management Consultant

Kettle Consulting (PTY) Ltd

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